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adidas 阿迪达斯NEO 100dB MID中帮复古篮球运动鞋 DS-928D-多乐潮鞋

发布时间:2023-01-31 22:37:13 阿迪达斯
近日,运动休闲品牌adidas neo以“一呼百应”为主题,特邀Z世代群体热衷的椅子乐团、KUN彭振堃、ISO赵强以及他们的众多伙伴,共同拍摄创意短片。 这双adidas neo 100dB,选用了深棕与灰白黄的色彩搭配,第一眼看上去还有点复古机能风的感觉,而鞋面采用多种钟拼接材料、多种颜色去构建而成,提升了整双鞋的层次感,鞋舌处的音浪logo,也是完美对应了这双鞋的主题。

Tell about the special experience of "echoing" between them and "friends on the same frequency", aiming to encourage young people to find their own "playmates on the same frequency" in their respective interest circles, and to share their passion. At the same time, it announced the launch of its "100dB" vintage basketball shoe series.
此次“一呼百应”大片主推的鞋款 adidas neo 100dB 复古篮球鞋系列名称的灵感正是来源于篮球比赛中白热化进程时球迷超过100分贝的音浪,而篮球运动中的“兄弟情”正与本次一呼百应的创意不谋而合,该鞋款作为adidas neo的主打复古篮球鞋,不仅契合时下潮流的复古穿搭风格,更是作为年轻人表达热爱的载体,表达”一呼百应“的同伴情谊。

阿迪达斯NEO 100dB MID 内衬方面也是延续了80年代的篮球鞋设计,采用了这型轻薄性的海绵填充+后跟提拉环,鞋子侧面标志性三道杠也是做了细节处理,双色设计的搭配使得LOGO具有更深层次的立体感,虽采用高帮设计,但造型却不显得死板,还颇有流线型的轮廓!
Hip-hop dance and streetball teams also talk about the same frequency of their respective circles. "Our dance group has its own unique gestures and handshakes, which are incomparably tacit.". The street dancer KUN PENG Zhenkun recalled his daily life with the members of the dance group and said, "When we hear the same song, we will make the same action at the same time."

一直以来,adidas neo作为面向年轻群体的运动休闲品牌,近年来多次与深受年轻人喜爱的IP,艺术家等跨界合作,活跃于各个兴趣圈层。此次adidas neo以乐队、街舞、街球三大兴趣圈层作为切入点,通过记录各个圈层伙伴之间的真实故事,讲述年轻人们因为相同的热爱而聚在一起成为 “兄弟姐妹”,生动展现“一呼百应” 的理念文化。
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